What’s Hot for Valentine’s Day

Valentine’s Day is the one day each year when people express their love for others. Having grown well beyond just couples to include love for family and friends, young and old, Valentine’s Day has grown in spending too.

It’s estimated that in the US, around $19 Billion (that’s billion with a capital “B”) will be spent on Valentine’s Day gifts. Over $50 million will be spent on flowers, with nearly the same amount being spent on jewelry. Consumers run around trying to find the perfect gift to say “I Love You” (or at least “I Like You”) with Jewelry being the most lasting of gifts.

What’s most popular? It’s clear that diamonds are a girl’s best friend from the top internet searches. Start with Diamond Earrings, the most searched jewelry item on the internet for Valentine’s Day. This may be the perfect gift for your sweetheart when you’re not asking them to marry you. The next 3 top searches are engagement rings followed by “chocolate” diamonds (advertising clearly works) and Princess Cut Engagement rings. These next 3 are for those who didn’t go for the diamond earrings.

Some of the other top searches and choices for Valentine’s day gift giving include charm bracelets which can be customized to the individual receiving them, but also provide fresh ideas for future giving as you can add one or two charms on any special occasion. “Designer” bracelets like “Alex and Ani” are also popular choices, even without the lasting impression gold and silver jewelry provides.

Want to know what to give your loved one this Valentine’s day? Search history shows, jewelry is the way to your loved one’s heart.