Meet Chris Caprarelli, Store Manager at Empire Broad Street

Chris Caprarelli
Chris has been managing the Empire Loan outpost at 358 Broad Street, Providence Rhode Island, for the past three years. She came up through the ranks, so to speak, after stints as a part-time (start-date August 1994), and then full-time Customer Service Associate, and while she was pursuing her career (and first love) as a sought-after Cranston RI hair stylist. She obtained her stylist Certificate from the Arthur Angelo School in the late 1990’s, at which point she was working full-time for Empire. Her talent and affability have earned her a stable core of returning “essential” hair dressing clientele, ensuring that she won’t lose her touch soon in the course of becoming an essential member of the Empire enterprise.
This is Chris’ first time managing a retail outlet and a crew of employees, and after three years she is loving the gig.
“It’s a great feeling that [co-owner] Jeff can rely on me, that he puts his trust in me, and that he no longer even needs to come to the store that often…”
There is a lot more behind these words than first meets the eye, for in spite of the Broad Street store dealing exclusively in jewelry and gold items (no musical instuments, electronics, or objets d’art) for purchase, pledge, or sale, it is located in and serves a neighborhood and part of town that is “in transition” and challenging. There are crucial people and culture skills and sensitivities required, both towards the clientele and the crew, to negotiate what can be a combustible combination: Diverse origins, language differences, relatively low economic status, and money. Yet the Broad Street store maintains, according to Chris, a steady roster of returning customers, and the store keeps up with the Empire average redemption rate of 92%. Chris has made an effort to learn Spanish, for example, and has established, with the help of co-pilot Edith, a neighborhood resource which customers have learned to trust, and come to feeling comfortable that they will be listened to and not be spoken down to or over their heads. So when “Jeff…no longer needs to come to the store that often…,” it’s not just about knowing that Chris can masterfully handle the daily accounting and security and staff management and customer service and a thousand what-have-you’s. It is also (if not more) about being a trusted right hand in the greater Empire project of serving the neighborhoods and comunities in which it operates, by being a true “anchor” business. Pawn Talk was most impressed by how pithily Chris makes the point: Empire “is an asset to the neighborhood, where its customers rely on being respected.”
Chris has been happily married for thirteen years, is raising three dogs, and enjoys cruises and visits to Las Vegas, and clubbing to see live bands, including What Matters, Chip of Empire New Bedford’s band. She highly recommends them, and next time you drop in to see her at Broad Street, you can count on getting some great tips on the local nightlife, alongside an expert appraisal of your diamond bracelet!